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Project Heartbeat ~ Local News Station Article


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  • Project Heartbeat ~ Local News Station Article


    Project Heartbeat

    February 7, 2005

    Dear Safe Family Advisory Board Member:

    KHQA-TV is pleased to tell you about our new campaign to help everyone in the Tri-States. “Project Heartbeat” is a total station campaign to help all school districts in our viewing area to raise money to purchase automatic external defibrillators, or AEDs, for their school buildings. Illinois public school districts are mandated by state law to have AEDs in their facilities by July 2006. We anticipate the possibility of Missouri and Iowa enacting similar mandates. However, we also think AEDs should be in every school for safety sake, regardless of the law.

    You may be familiar with our recent successful “RescueCam” campaign. We helped fire departments throughout the Tri-States raise over $750,000 to buy 42 thermal imaging cameras. “Project Heartbeat” will be similar to that campaign. We will promote the overall campaign on our air in our regular programming and KHQA-TV newscasts. We will also promote fund raising activities in individual districts aimed at collecting funds for the AEDs.

    These AEDs are not inexpensive. They will cost between $1000-$1500 and schools will be installing them in areas where strenuous activities take place such as a gymnasium or weightroom. These AEDs will be compatible with those used by emergency services and will be able to shorten the time needed for attention in a critical situation. We will also be working with the American Red Cross to help facilitate training the school personnel as the AEDs are installed.

    “Project Heartbeat” will receive much attention in the months ahead. I wanted to be sure you knew what it was about. If you have questions or comments, please feel free to email me directly at [email protected].

    Thank you,

    Frank Brady

    VP/General Manager

    Husband has HCM.
    3 kids - ages 23, 21, & 19. All presently clear of HCM.