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Re: Coming to a TV near you...
I could not disagree with you more. If a patient shows up at a doctors office and demands a treatment they do not need and the doctor give it ... that is malpractice and that doctor should be striped of his ability to practice medicine. If a patient has risk factors for SCA and is on the fence about getting a device and this commercial spurs them into a conversation with their health care provider then ends with either the choice to get a device or a choice not to, then it has worked.
I have been in conversation with the staff of Medtronic for several months about this campaign and other efforts to raise awareness of SCA and I have to say I have been very happy with the level of professionalism and concern they have put forth on this program.
This campaign has also had an unintended possitive result that surprised me, for young people with devices - children included it had bridged a gap and made them feel more connected to others and not so alone in their life with an ICD. I have seen this within my own family and was pleased with the positive results on self esteem.
Best wishes,
Lisa
I could not disagree with you more. If a patient shows up at a doctors office and demands a treatment they do not need and the doctor give it ... that is malpractice and that doctor should be striped of his ability to practice medicine. If a patient has risk factors for SCA and is on the fence about getting a device and this commercial spurs them into a conversation with their health care provider then ends with either the choice to get a device or a choice not to, then it has worked.
I have been in conversation with the staff of Medtronic for several months about this campaign and other efforts to raise awareness of SCA and I have to say I have been very happy with the level of professionalism and concern they have put forth on this program.
This campaign has also had an unintended possitive result that surprised me, for young people with devices - children included it had bridged a gap and made them feel more connected to others and not so alone in their life with an ICD. I have seen this within my own family and was pleased with the positive results on self esteem.
Best wishes,
Lisa
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